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UNIMA

  • UNIMA

Company description:

The University of Mannheim - UMA (www.uni-mannheim.de) in Germany is a strongly research-oriented university. The first German Consumer Psychology Chair held by Prof. Michaela Wänke is part of the psychology department. The department has a strong record in basic and applied research in areas such as survey design and economic decision-making. The core competence of the Consumer Psychology Group is experimental methodology combined with a profound knowledge of psychological variables such as needs, attitudes and cognitive limitations. The Consumer Psychology Group has larger interactive laboratories and access to representative panels to run experiments and surveys.

Project role(s):

  • UMAN will lead the public acceptance workpackage (WP3). We will make sure to deploy the most up-to-date measurement tools and to acquire the most representative samples possible.
  • UMAN will lead the tasks 2.1. and 2.2 in Ethics and Data workpackage (WP2). We assist LuxMobility will ensure compliance to ethical and latest data protection standards.
  • UMAN will support the definition of research designs to enable causal interpretation of the results. Their expertise in conducting randomized control trials will be used to define experimental factors in WP4 (definition of simulation scenarios and related acceptance measures), WP5 (definition of cognitive-affective model on driver training needs) and WP6 (critical test of training effectiveness.)